Why is Derbek getting the Saudi Quality Mark a paradigm shift in the tire market?

The tire market is highly competitive at the local and global levels. In this context, Derbek's acquisition of the Saudi Quality Mark is an important achievement that reflects the company's commitment to quality and safety standards.

This certification is not just an official recognition of product quality. It is an important transformation in the tire industry in the Kingdom, as it contributes to enhancing consumer confidence and raising the efficiency of the Saudi market.

Therefore, in this article, we will review the different dimensions of this achievement and its impact on the growth of the Saudi tire market.

What is the Saudi Quality Mark?

The Saudi Organization for Standardization, Metrology and Quality (SASO) owns the Saudi Quality Mark and grants it to products that obtain a license to use it.

There are some products that are required by the system to obtain this mark, and some other products are optional.

One of the characteristics of this label is that it states that the product obtained is in accordance with the Saudi standards and the approved technical regulations. It proves that the establishment has an effective quality management system that ensures the continuity of product conformity.

One of the characteristics of the Saudi Quality Mark is also to enhance consumer confidence, because it indicates that the product is subject to careful evaluations to ensure its quality and safety.

But what about the quality of Darbek tires? Does the product have the Saudi Quality Mark? What is the impact of this on the excellence of local tires? This is what we will discuss in the following lines.

The strict requirements for obtaining the Saudi Quality Mark

It is not easy to obtain the Saudi quality mark, as the Authority has set strict conditions before granting this mark to the manufacturer, namely:

1. Full compliance with the approved Saudi standards.
2. The factory has obtained the “ISO 9001” certificate or its equivalent.
3. The factory should be subject to visit and evaluation by the competent authorities.
4. Provide a technical file including: test reports from accredited laboratories, technical and design specifications, product and packaging images, and identification data.
5. The factory is subject to a technical review by “SASO” or an approved conformity assessment body.
6. The product passes quality tests in accredited laboratories.

Facts and figures about the tire industry in the Kingdom

The Kingdom of Saudi Arabia is witnessing rapid development in the field of tire manufacturing in line with Vision 2030 to diversify the economy, enhance local manufacturing, reduce imports and increase exports.

The tire industry is vital to support the transport sector, especially with the increasing number of vehicles. The market size reached 22.6 million tires in 2023 and is expected to reach 25.5 tires by 2032, making it urgent to develop a local industry to meet increasing demand and reduce dependence on imports.

The tire consists of a group of chemicals: natural rubber, synthetic rubber, black carbon, sulfur, zinc oxide, silica, antioxidants, accelerators, resins, textile and mineral elements. Most of these materials can be produced locally.

The concerned authorities in the Kingdom are doing their best to promote this industry by taking advantage of research centers and the Higher Institute of Rubber Industries to find local alternatives, build global partnerships to exchange experiences and technologies, provide financial incentives and facilitate regulations.

When a consumer sees the Saudi quality mark on a product, it means that it has passed a series of rigorous tests to get it to your hands.

Why should you buy truck tires from a trusted place?

Buying your truck tires from a reliable place ensures the availability of quality and safety factors. It is common knowledge that tires are among the key elements that affect the performance of your truck and your safety on the road.

Imitated or low-quality tires wear out quickly and lose their stability and good adhesion to the ground, increasing the risk of slips and accidents, especially in difficult weather conditions such as rain, extreme heat and sandstorms.

When you buy from a certified supplier, you get real guarantees and after-sales services, such as periodic inspection and maintenance, which extend the life of the tire and save you an additional cost in the long term.

In addition, reliable stores provide you with tires that meet international standards, ensuring you are efficient in fuel consumption And better performance on different types of roads.

Also, avoiding unapproved places protects you from fraud, fraud and selling Used tires As new, or providing you with specifications that do not conform to the advertiser, choosing truck tires from a reliable source is not only a matter of obtaining quality, but also investing in your safety and peace of mind while driving.

Derbek Company: a brief history and its development in the Saudi tire market

Since day one, “Derbek” has taken it upon itself to provide high-quality tires. It has become the first Saudi company to receive the Saudi quality mark in this field because it has set quality standards among its priorities in every detail of its journey from design and manufacturing to ensuring high performance on the roads.

Derbek tires have passed more than 50 quality tests from more than 25 reliable bodies globally. A quick look at what the company offers in the Saudi tire market shows us a set of goals that it seeks to achieve, which are:

1. Raising transport efficiency through the development of high-quality tires.
2. Enhance safety by designing reliable tires that withstand extreme conditions.
3. Supporting the sustainability of the transport sector through smart and environmentally friendly solutions.
4. Continuous innovation in tire manufacturing to ensure perfect performance.
5. Providing outstanding after-sales services to enhance customer satisfaction.
6. Reducing operational costs for customers through effective and reliable solutions.
7. Improve the driving experience through high-performance products.
8. Leadership in the tire market in the Kingdom and the Middle East.
9. Commitment to quality and reliability are the foundation of all company products.
10. Contributing to a more sustainable and efficient future for the transport sector.

To achieve the above goals, The company offers integrated vehicle tire solutions across different vital sectors. It provides the logistics sector with heavy duty tires designed for long travel distances, ensuring efficient operation and reducing costs.

It also offers tires with safe and reliable performance to withstand intensive use suitable for the public transport sector, as well as the contracting and construction sector, which benefits from having durable tires that withstand extreme conditions and heavy loads, while the industrial sector finds in Derbek tires an ideal solution for industrial equipment and machines, making “Darbek” a key partner in supporting national development.

Why is Darbek receiving the Quality Mark a paradigm shift?

Derbek's acquisition of the Saudi Quality Mark represents a qualitative shift in the tire market, reflecting the company's commitment to excellence and high quality.

This official certification confirms that Darbek tires are subject to the highest quality and safety standards required in the Kingdom, which enhances consumer confidence and ensures that they obtain products with reliable performance and ability to withstand extreme conditions.

This mark also represents an official certification that the company complies with Saudi technical regulations and implements effective quality management systems, placing it in a competitive position among other brands in the local market.

In addition, receiving the “Darbak” quality mark contributes to raising the level of the tire industry in Saudi Arabia. This step encourages competitors to improve the quality of their products to meet the same standards. This is reflected

positive for the sector as a whole.

This achievement also enhances the company's opportunities to expand locally and regionally. The Saudi brand is a strong indicator of quality and adherence to standard specifications. Therefore, the company does not only provide high-quality products, but also contributes to advancing industrial development and enhancing the Kingdom's position as a leader in the field of manufacturing in accordance with Vision 2030.

The Saudi Quality Mark is a certificate of trust that gives consumers peace of mind and places companies higher in terms of reliability.

The impact of the quality mark on the tire industry in the Kingdom

On the other hand, we can summarize below the impact of the Saudi quality mark obtained by “Darbek” on the tire industry in the Kingdom, as it contributes to:

1. Advancing development and raising the efficiency of the entire sector.
2. Motivating competing companies to improve their products and follow the same quality systems.
3. Increasing the competitiveness of the industry at the local and international levels.
4. Reducing imports and increasing dependence on the national product.
5. Supporting the local economy and achieving the goals of Saudi Vision 2030 in promoting local industry and reducing dependence on oil.
6. Raising the level of road safety, contributing to the development of the transport and logistics sector and enhancing its efficiency in the Kingdom.
7. Enhancing the Kingdom's position as a regional hub for the tire industry and supporting the process of industrial transformation in accordance with Vision 2030.

The benefits of quality Derby tires for consumers

1. Ensure that the product meets the highest quality and safety standards adopted in the Kingdom of Saudi Arabia.
2. Reducing the risk of accidents caused by defects in tires.
3. Ensure perfect performance in different weather and road conditions.
4. Clarity in the technical specifications of the product.
5. Accurate knowledge of the default tire life and expected performance.
6. Ensure the buyer's rights to receive a quality product.
7. The presence of an official body, the “Saudi Authority”, that monitors and guarantees the quality of the product.
8. Provide tires of different types that last longer with stable performance.
9. cost savings in the long run because of the quality of manufacturing.

The role of “Darbek” company in achieving Vision 2030

“Darbek” has taken it upon itself to be a living model to achieve Vision 2030 in diversifying income sources. It has gone beyond being a certified manufacturer to manufacture more than 500 high-quality daily tires locally, contributing to achieving the following main goals:

1. Localization of the industry.
2. Empowering competencies.
3. Building a sustainable knowledge economy.
4. Reducing the import bill.
5. Enhance industrial security.
6. Raising the percentage of local content.

In addition, the human dimension adopted by “Darbak” in employing Saudi talents and training them in advanced techniques through strong partnerships with major international companies, thus providing excellent opportunities in the fields of manufacturing and quality and transforming employees into experts in the tire industry.

Derbek is a symbol of Saudi innovation and determination to manufacture local tires that compete with major international brands in their quality.

“Darbak” is not a brand but a Saudi success story par excellence

How has Darbek succeeded in obtaining the Saudi Quality Mark? The company believes that the work team is the main pillar for achieving excellence and is therefore very keen to attract ambitious talents who share the same vision.

The company creates spaces for creativity and growth. Everyone becomes part of the development journey of the tire industry in the Kingdom. It is always looking for people who think outside the box, work passionately and believe in their ability to make change.

It also values efficiency and innovation and seeks to build a harmonious team that adopts a culture of cooperation and responsibility. It provides a dynamic environment that encourages continuous learning and presents challenges that unlock possibilities to participate in creating a more sustainable and efficient future.

In conclusion, Derbek's acquisition of the Saudi Quality Mark is a major step towards enhancing the position of the local industry not only in the field of tires, but in the industrial sector as a whole.

This achievement confirms that the Saudi producer is able to compete strongly in accordance with the highest international standards, which contributes to enhancing consumer confidence and supporting the national economy.

As we continue to develop and move forward for the better, the tire market in the Kingdom can be a successful model to follow at the regional and international levels.