Your path.. The first tire to receive the Saudi Quality Mark: What does this mean for drivers?

Imagine driving your truck or car on a highway on a day when the temperature is over 45 degrees Celsius. Do you know how hot is the asphalt in this climate?

According to a study conducted by the Federal Highway Administration in the United States of America (FHWA), the temperature of asphalt on highways is almost 30 degrees higher than the air temperature. That is, the temperature of road asphalt in the Gulf countries in peak weeks and months may reach 80 degrees Celsius. Therefore, any minor slip or unjustified vibration while driving may lead to a disaster in the literal sense. What separates you from danger at that moment is only one thing: the tire.

Due to the specificity of the Gulf region and the presence of a large number of natural and abnormal factors that may pose a danger to drivers and passengers while driving, it was necessary to have strict tire tests to ensure safety and quality. From this point of view, the Saudi Quality Mark was created. The good news we are always proud of is that “Darbek” is the first tire obtained locally, starting a new phase in the concept of safe driving in the Kingdom.

In this article, we'll show you why this sign is not just a logo on the side of the tire, but a true testimony of security and trust, not only that! Rather, we'll show you how choosing a certified tire can make a crucial difference in fuel consumption, extending tire life, and even your ability to control the vehicle in critical situations.

What is the Saudi Quality Mark?

The Saudi Quality Mark is a certificate granted by the Saudi Organization for Standardization, Metrology and Quality (SASO). It is one of the highest official certifications in the Kingdom. It aims to protect consumers from poor products and enhance confidence in the local market.

To receive this label, a product must pass a series of rigorous technical tests that include the following:

• resistance to heat, pressure and explosion.
• Testing the materials used in the manufacturing process.
• Technical specifications conform to international quality standards.

According to the Saudi Organization for Standardization, Metrology and Quality (SASO), products with this mark have shown a 40% reduction in return rates or faults compared to non-approved products. Derbek tires have gone through several stages until they were able to obtain this mark, which will be discussed in the next paragraph.

Resistance to heat, pressure and explosion, the use of the best types of materials in the manufacturing process, and the conformity of frame specifications to international standards: all these standards were achieved by Darbek tire until it received the quality mark.

How did the “Darbek” tire get this mark?

Since the first moment of the establishment of “Darbek”, obtaining the Saudi quality mark has been a major goal. Success in the tests of the Saudi Organization for Standardization, Metrology and Quality (SASO) means providing and providing the best tires in the entire Arab region. Indeed, we have achieved the goal, but the journey has never been easy, but has gone through several precise stages:

The first stage:

Providing full manufacturing documents and technical specifications. This phase is the beginning of the journey and aims to verify manufacturing procedures and legal documents related to the manufacturing and import process. When confirmed and successful as an initial step, move to the second phase.

The second stage:

Sending samples of tires for intensive testing in accredited laboratories. At this stage, the product is first verified to meet the standards, specifications and documents that were submitted in the first phase, followed by ensuring the quality of the tire by placing it in strict and sensitive quality tests to ensure the efficiency of the product. When all tests related to the tire are passed, the third stage is made, which is considered the broadest and most comprehensive.

The third stage:

At this stage, production lines are checked to ensure quality stability. It is ensured that the manufacturing process is continuous and stable, so that all manufactured tires are completely identical to the samples that were tested. When passing this stage, the Saudi Organization for Standardization, Metrology and Quality (SASO) does not only do so, but the brand qualifies for the fourth stage, which is the permanent testing phase.

The fourth stage:

It is the last and most important stage and aims to pass repeated tests, such as wear resistance and performance in different climatic conditions. Upon passing this, the tire becomes ready to receive the Saudi quality mark.

Therefore, in order to obtain the Saudi Quality Mark, each tire is subject to tests including explosion resistance, corrosion, and stability on wet roads. These are standards that the “Darbek” tire has successfully passed in accordance with the official certification procedures of the Saudi Organization for Standardization, Metrology and Quality (SASO).

In order for a tire to receive the quality mark, it must go through four stages: ensuring the integrity of all official documents and legal procedures, conducting comprehensive inspections of the frame, checking the production line to ensure the stability of the production process, and conducting repeated checks of manufactured tires to ensure the continued efficiency and quality of the product.

What does the quality mark mean for the average driver?

For the driver, this sign simply means: safety, efficiency and confidence. These three values are as follows:

HIGHER SAFETY:

When you use certified tires, you reduce the chances of explosion or slip by up to 30%, according to a study conducted by the University of Michigan in 2020.

FUEL EFFICIENT:

A study published by the U.S. Environmental Protection Agency (EPA) indicates that high-quality tires reduce rolling resistance, contributing to savings of up to 4-6% in fuel consumption. Therefore, any tire that meets the standards of the Saudi Quality Mark meets this requirement.

BETTER PERFORMANCE:

Whether in high heat or on slippery roads, certified tires maintain their performance more steadily than others.

Certainly, tires that have a quality mark are not distinguished from other tires by these points only. There are a large number of benefits and features that can only be obtained by using tires that are marked with a quality mark. Emphasis has been placed on these three points in particular because they are the most important things for drivers

Using a quality branded tire guarantees: higher safety, fuel efficiency and better performance on all roads.

The difference between approved and non-approved frames:

One of the most common mistakes is to look for differences between approved and non-approved frameworks in terms of form and appearance. The two frameworks may look similar from the outside, but the fundamental difference lies in what the eye does not see:

With this simple comparison, we get a clear fact: uncertified tires may be cheaper in price, but in the long run they may cost you incalculable failures or accidents.

Tips for choosing the right tire for your car:

• Check the quality mark: Make sure the SASO logo is on the side of the frame.
• Read the printed statements: such as manufacturing date, recommended temperature, and maximum load.
• Ask about the warranty: Reliable companies provide a real guarantee against manufacturing defects.
• Don't take a chance at the cheaper price: Safety is no trade-off.

Your path as a national sign of trust

Darbek's success in obtaining the quality mark is not just a victory for one company. It is a national achievement that paves the way for the manufacture of strong local tires. Quality standards are no longer the exclusive preserve of international companies, but have become possible inside Saudi Arabia thanks to the support of official bodies and the ambitious national vision.

This step is expected to contribute to:

• Raising the standards of competition in the local market.
• Motivating other companies to commit to quality.
• Enhancing consumer confidence in the local product.
• Derbek will be a role model in the local and regional markets as it is the first company to receive the Saudi Quality Mark.

In conclusion:

The tire may be just a small part of your vehicle, but it has the responsibility for your safety and the safety of those with you. With “Darbak” receiving the Saudi Quality Mark, you have a local option that has official confidence and proven quality.

Next time you stand in front of tire racks, don't just look at the price, look at the tag, at the quality, at the safety. Choose what will put you and your family on a safe path.

Your path.. Because your path deserves the best.

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